Social Media Marketing .
Facebook Marketing
How to Drive Demand, Create Loyal Fans, and Grow Your Business on Facebook.
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.
For many, Facebook is the internet. That said, is your business taking full advantage of it?
Your answer should be yes — confirmed by Gary Vaynerchuk, CEO of VaynerMedia.
In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, "Let's say you're getting started today in marketing and you're building a social media brand — where are you spending your energy if you're that marketer?"
Vaynerchuk said, "... you can't be alive in the game without a Facebook [and an Instagram]. I genuinely believe that. I think it would be highly detrimental."
So, how do you use Facebook to benefit your business?
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile but allows fans to “like” the business, brand, celebrity, cause, or organization.
Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
How to Set Up a Facebook Business Page.
How to Create Captivating Visuals, Grow Your Following,
and Drive Engagement on Instagram
Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform.
You may have also noticed the increase in brands who've developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here's why:
- Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
- There are 130 million Instagram users in the U.S.
- Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day.
- There are at least 25 million business profiles on Instagram.
- 90% of Instagram users follow at least one business, and 83% of users say Instagram has helped them discover new products and services.
It’s clear that Instagram isn’t just for personal use anymore — whether for you or your dog. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. About 60% of the platform’s active users visit the site daily, and 21% say they check it weekly.
Instagram can also help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
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